When creating or enhancing your organization's site, email or promotion, every effort is made to:

• Understand your product or service
• Determine the associated target audience
• Design with appropriate simplicity, form and function
• Develop functionality based on user needs
• Provide guidance on conducting usability testing for optimal user experience

Adherence to industry standards and best practices are important for an intuitive and positive user experience. Membership in the Usability Professionals' Association (UPA) promotes utilizing the latest effective concepts and techniques.